Physical Company, a UK-based fitness equipment supplier, has announced a total rebrand to commemorate its thirtieth anniversary.
Designed to complement Physical Company's upcoming and existing product ranges, the new look showcases the innovation and evolution that sits at the heart of the brand, whilst looking stylish in the studio and on the gym floor.
John Halls, MD at Physical Company, said: "We have introduced a new brand look and feel that reflects the needs of operator partners, enhancing the visual impact of training spaces."
The brand refresh will debut at Elevate at London's ExCel centre today and tomorrow ( 8-9 May), alongside a host of new products and flooring innovations.
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